Tips For Designing a Unique Logo


There isn’t a business in the world that doesn’t have a logo. A logo represents and defines the type of company you are and gives telling cues that help create brand awareness. Whether you are in the process of developing a new logo, or looking to upgrade your current one, here are some tips to keep in mind to achieve a successful design. read more…

Marketing Your Business: Merging Print & Digital In 2018


When it comes to marketing your business in 2018, it’s important that you have both print and digital components to raise brand awareness. Materials that you’ve likely been printing for years, such as pitch books, catalogs, and reports, can quickly be transformed into digital files that are not only easy to transport physically, but easy to distribute to your target audience as well. Lucky for you, our sister company, Vedia NYC, is a full-service creative agency specializing in custom design, media, and web solutions – and they offer free 1-hour consultations! Here are a few of the most popular VPM print products that our clients have been turning digital through Vedia NYC:

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Use Animation To Bring Life To Your Business Marketing Strategy


When it comes to digital marketing, animation is quite influential and therefore a smart investment for your brand. Some businesses tend to overlook animation due to it’s association with cartoons and children’s films, but that’s a mistake! This type of media content incorporates both imagination and creativity, which are powerful tools when it comes to captivating an audience, and can instantly explain your business offerings in an attention-grabbing way. Here are a couple styles of animation to consider incorporating into your business strategy:

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AR Technology: Embed Print With Media Content


Augmented reality is a technology used to digitally enhance views of the real world in order to create interactive and engaging opportunities for consumers through graphics, animation, video, audio, and 3D content. Most people have at least heard of AR technology by now, but not everyone understands how to use it or how to maximize its benefits for business. Here are two animated videos – created by our internal creative agency, Vedia NYC – that quickly explain both concepts and why it’s such an advantage to embed media content into your print work:

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Industry Insider: Mounting Print On Gator Board


When it comes to mounting your print work, gator board is one of the most popular options. It’s a light yet sturdy display board that has a very dense inner core, making it very difficult to break or warp. While typically a bit more expensive than foam core, its sleek aesthetic and undeniable durability are well worth the investment. Here are some of the top reasons for mounting print on gator board:

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Print Design Templates for Free Download


Did you know that VPM has a library of free print design templates available right here on our website? It’s no secret that we’re committed to service, and this includes making our clients’ lives easier by providing them with the resources they need to prepare their own artwork for print. Here’s a list of all of the templates that we currently have available for free download:

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Industry Insider: Metal Marketing Collateral


Tired of basic, predictable marketing collateral like plastic pens and flimsy brochures? Don’t fall into the all-too-common trap of “new year, same you” – change things up a bit by getting acquainted with printing on metal! This unexpected yet versatile material instantly leaves an impression and is both sleek and durable. Here are a few ways to incorporate metal into your 2018 marketing collateral:

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