Top Print Trends For Your Company’s Holiday Card


It’s officially November, a.k.a. officially the holiday season in New York City! We all know that the next two months fly by in a whirlwind, so if you haven’t already, it’s time to get started on your seasonal checklist – including your company’s holiday cards. Feeling a bit behind or at a loss as to where to begin? Here are three of the most popular print technique trends for the holiday season to help you get the ball rolling:

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Print Media Still Has an Edge on Digital

While everything may be consistently moving onto the digital landscape from groceries to doctors’ visits the need for print advertising has not diminished. Google ads have not replaced the need for subway ads or other print promotions. Consumers may be spending more time online but their attention is constantly divided between their own social media, pop-ups, and the task they are trying to complete:
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Industry Insider: When to Use Gloss & Matte Finishes

When deciding between gloss or matte finishes for your print project, it’s important to consider how the final product will be used. Whether you’re a start-up company looking to attract a lot of attention with loud posters or a corporate real estate firm looking to present a professional image with clean stationery, here are some of the key differences between these two finishes to help you make the best choice for your business:

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We’re Hiring! Specialty Printing Coordinator


VPM is Manhattan’s 24/7 digital & specialty printer. We are currently experiencing explosive growth and are seeking a talented and experienced Specialty Printing Coordinator to join our in-house team. This is a unique opportunity to gain valuable knowledge and experience while working on a variety of custom print projects for our clientele.

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